Bubly is a soda brand founded in 2018, known for its bright personality and guilt-free appeal. With zero calories and no artificial sweeteners, Bubly positions itself as a fun alternative to traditional sodas.

Bubly wanted to differentiate itself from other sparkling water brands and rethink its brand identity in a way that feels fresh and uniquely its own. Highlighting its playful vibe while reinforcing its position as the go-to bubbly beverage for Millennials and Gen Zs.

Drawing inspiration from the playful tabs on Bubly cans, each featuring a unique message, the aim was to emphasize the brand’s distinctive ability to spark joy in everyday moments. By leaning into Bubly’s lighthearted spirit.

The campaign includes a series of three posters, each representing a different time of day. These visuals bring the brand to life with custom-drawn typography and a saturated color palette that shifts to reflect the changing atmosphere. The result is an expressive identity that feels fresh, energetic, and deeply connected to a younger target audience.

The main lesson of this project for me was the connection between enjoyment and wellness. Life is full of movement and energy, and this design reflects that. It serves as a reminder that being mindful of and in tune with your body can bring genuine happiness.